Autotegrity is a data analytics and quantitative marketing company that runs an automotive shopping service connecting consumers with auto dealers. We help consumers find the vehicle that is right for them, while also helping dealerships find highly qualified, locally targeted customers. Our rigorous approach to data, along with our proprietary analytics system and search marketing platform are helping us redefine the lead buying process in the automotive space.
Through the use of data modeling and mathematical algorithms, Autotegrity helps reduce uncertainty for both consumers and lead buyers. Once users come to our site, we assess intent and buying stage based on a wide range of data, and then optimize the site in real time to provide the best experience for both the consumer and the lead buyer.
Autotegrity manages large online marketing campaigns, primarily through pay-per-click advertising on search engines, to drive traffic to our flagship website, SmartAutoSavings.com. Our proprietary search marketing management platform helps us maximize traffic volume to the site and lead quality for our partners. The technology platform’s campaign management, automated bidding and robust reporting modules enable us to source high quality users at the optimal price.
We then match that consumer with up to five dealers that can meet the consumer's specific needs for the right car at the right price. This leads to a very positive experience for the consumer, and more sales for the automotive dealer. We also operate an auto ad network, consisting of our own sites and those of our affiliate publishers, allowing advertisers to drive high quality, high intent consumers to their sites.